How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
By Jim Aitchison.
Description
This is the first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. This book is divided into 15 specific product or services to cater to a wide variety of marketers. - from Amzon
ISBN(s)
0470820551, 9780470820551
