Tourism Forecasting and Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 1/2)
By Unknown Author.
Description
Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forec...
ISBN(s)
0789020866, 9780789020864
