Crossing the Chasm
Description
About the book: crossing the chasm the best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience. Since it was first released, crossing the chasm has become the bible for bringing cutting-edge products to progressively larger markets. In this new edition, author geoffrey a. Moore returns to his classic first book, bringing it up to speed with the ever-evolving world of high-tech. Moore shows that the technology adoption life cycle (which takes any new technology through its innovators...
ISBN(s)
0062325027, 9780062325020
