Retail Management
Description
The new edition of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance ...
ISBN(s)
8179921514, 9788179921517
